In 2017, there is no shortage of marketing ideas for insurance agents to try out. Agents should attempt several different ideas to see what works and what does not.
1. Get on Social Media
Most people, and particularly Millennials, are on social media. Therefore, insurance agents should get on a platform to communicate with potential clients.
2. Look at Online Reviews
Sites, such as Yelp, allow everyday people to leave reviews for practically any business. Pay attention to what people are saying. Instead of getting angry at a negative review, see what you can learn from it.
3. Make Website Mobile-Friendly
Numerous people have a smartphone these days. They use these phones to look up information, and you want your insurance website to be readable on any device, including smartphones and tablets.
4. Use Facebook Advertising
Once you are on Facebook, you should look into buying Facebook Ads. You can get a lot more views on your insurance website with just a little bit of money.
Collect data every time you try a new marketing strategy to see how effective it truly is. After several months, you will have a much better strategy in place, so try out these marketing ideas for insurance agents to see what works for you.