Optimizing Your Google Search Results

google-search

Today’s consumer turns to Google and other search engines for help with choosing the right product or service. From healthcare to auto parts or insurance, having your business move to the top of the list of search results is the key to ensuring brand awareness. Since there are millions of results for any single query, having your company show up means investing in SEO best practices.

The Big Three

There are three prime reasons for choosing local SEO to drive your business forward.

  1. Free Traffic. The world of advertising is constantly changing, so it is wise to spend your funds and resources in an effort that will bring solid returns. When you improve your internet rankings, you are given access to a free stream of constantly changing traffic.
  2. Google Excellence. Insurance agents can’t rely on strategies of the past, such as taking out an ad in the local Yellow Pages. Almost 97% of all consumers look for a local business online, and Google is the current market leader for these searches.
  3. Rapid Results. It can take anywhere from six months to a year before national and international companies see any improvement in their rankings. When you are using local SEO, you are competing against other local companies, rather than countrywide agencies.

As the team at Neilson Marketing knowns, local SEO for insurance agencies is what makes all the difference.

Keep Your Business Protected Against Cyber Security Threats

cyber security insurance in Carmel

Running a business comes with inherent financial risks and rewards. The risks can be the things that crush your company if you aren’t properly covered. A solid insurance policy is meant to protect you against those risks, ensuring that you and your business can stand tall against any unforeseen costs or damages. Now more than ever, the risks related to technology and all it entails are coming to the forefront. Cyber security insurance in Carmel is important when it comes to building a policy that keeps your business safe

Each business is different in how it uses technology. For instance, if you’re business collects credit card information for sales and transactions it may be at the risk of a cyber attack. If your business has a database in which clients’ personal information is stored, there’s the risk of a security breach on that end. Whatever the case may be, there are stipulations you need to be aware of, and elements specific to your business that you need to take into account when building a plan that suits your company.

Cyber security insurance in Carmel can typically either be part of a package or as standalone coverage. Coverage may include things such as errors and omissions, accidental loss or sharing of personal information, theft, security breaches, and much more. It’s important to talk to an insurance specialist who can help you formulate a plan that suits the specific needs of your business.

The Importance of Cyber Liability Coverage for Your Business

Carmel cyber liability insurance

Today’s business climate calls for a more comprehensive insurance policy that covers newer threats. Network security risks are at a point they’ve never been, where your company is always subject to hacking or network failures that can lead to big losses or damages. Carmel cyber liability insurance is a means with which to protect your business against potentially detrimental losses, thus protecting the future of your company as a whole.

Cyber liability coverage is typically customizable, offering protection against things like privacy breaches, restoration or replacement of electronically stored assets, cyber extortion, damages or infringement related to your business’s online media outlets, and much more. As is the case with any coverage for your business, not having the right insurance policy can be extremely detrimental to your ability to move forward following any hiccup that may occur along the way. Risk management is at the forefront of any successful business venture, and it requires proper preparation against said potential risks.

Carmel cyber liability insurance is all about loss prevention, and there are many ways to go about building your plan. Speak with a trusted insurance specialist to find out what’s right for you and your business, as each company differs in how they operate, especially in terms of technology and how it’s used.

Managing Cyber Risk

The threat of cyber-attacks is a serious one. A security breach or other attack can seriously damage a business’s electronic infrastructure, reputation, and profits; and any company that digitizes records or other sensitive information faces a certain degree of cyber risk. Fortunately, there are ways to reduce that risk.

 

Potential Problems

 

A cyber-attack can have numerous repercussions. For one, there’s the problem of sensitive information being released; for another, attacks can require you to update or replace an entire system. It can seriously hurt consumer confidence in your business, too—sales can take a sharp drop, requiring a concentrated (and expensive) PR campaign to regain them. In addition, many states and regulatory agencies may fine the business or require them to offer services to those whose information was compromised.

 

Preparation and Security

 

One of the best solutions to preventing cyber-attacks is to ensure that you have strong security protocols in place. It’s a good idea to consult a digital security expert to see if your system is safe enough. No program is perfect, though, and in the event that something does go wrong, you need a good cyber-attack insurance policy. With the right provider, you can get a policy that covers the costs of notifying customers, paying fines, repairing and updating your computer systems, and repairing your reputation.

 

A cyber-attack doesn’t have to mean the end of your company. With adequate security protection in place and the right insurance coverage, you can avoid trouble, recover from attacks, and reduce cyber risk.