In a recent study almost half of the people surveyed said that website design was a major factor in determining the credibility of a business. Web design best practices are continually changing as the internet grows and consumers get smarter. Work with an agency in insurance marketing to make the most of your marketing dollars and to ensure your business is presenting itself professionally.
Here are some key elements you should be considering about your web design:
- Is your company branding itself online as it does in your physical location? When customers go to your website, they should see that you are the same company you are in person.
- Is your online site responsive to customers? Your customers want to find information quickly and easily without cheesy gimmicks.
- Do your online users have a good experience on your website? The site has to be functional across multiple operating systems.
- Are your users protected when they give your company their personal information? Your website has to be up-to-date with security protocols, not just for your visitors, but for your own protection as well.
An agency that understands insurance marketing and technology can help you present your best face forward online to make sure your customers have the best experience and can trust your brand to provide insurance.