Optimizing Your Google Search Results

google-search

Today’s consumer turns to Google and other search engines for help with choosing the right product or service. From healthcare to auto parts or insurance, having your business move to the top of the list of search results is the key to ensuring brand awareness. Since there are millions of results for any single query, having your company show up means investing in SEO best practices.

The Big Three

There are three prime reasons for choosing local SEO to drive your business forward.

  1. Free Traffic. The world of advertising is constantly changing, so it is wise to spend your funds and resources in an effort that will bring solid returns. When you improve your internet rankings, you are given access to a free stream of constantly changing traffic.
  2. Google Excellence. Insurance agents can’t rely on strategies of the past, such as taking out an ad in the local Yellow Pages. Almost 97% of all consumers look for a local business online, and Google is the current market leader for these searches.
  3. Rapid Results. It can take anywhere from six months to a year before national and international companies see any improvement in their rankings. When you are using local SEO, you are competing against other local companies, rather than countrywide agencies.

As the team at Neilson Marketing knowns, local SEO for insurance agencies is what makes all the difference.