If you are an insurance agent, chances are good that you are not a marketing specialist. Here are some common insurance marketing pitfalls you should avoid. Of course, the easiest course of action may simply be to hire an insurance marketing company to take care of your marketing for you.
1. Lacking a Consistent Brand
It’s important that your agency and you as an agent have a clear brand, and a brand means more than just a logo and a tag line. It’s the perception that your customers and possible customers have of who you are, what you do, and what you stand for. It’s important that you consistently convey your brand.
2. Focusing on Selling Rather Than Educating
When your focus is simply on selling, prospective customers feel as though they are simply being sold to. Instead, a more effective strategy is educating prospective customers about the importance of insurance and the benefits of the services you have to offer. Rather than offering a sales pitch, think of answering questions and solving the problems that customers and prospective customers have.
3. Lacking Unique Marketing Materials and a Web Presence
An important piece of your marketing is setting yourself apart from the competition. One important way to do this is to have a website and other marketing materials that are consistent with your brand and are unique. This is certainly something that you may want to consult an insurance marketing company about for support.
Although these three pitfalls are only a start, they offer ways for you to consider what you might be doing well and where an insurance marketing company may be of assistance.